Consumer Choices Don’t Always Make Sense

Consumer choices are supposed to be based on rational self-interest. Find out how a new study explains why we often make sub-optimal decisions that barely meet our needs.

As the pandemic winds down, it’s nice to be out browsing around in local shops again. Like most people, I’d…

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Dare to Know

Dare to Know

Dare to Know, published by David Morton Rintoul, is for those who find meaning in stories about our Universe, Life, and Humanity.